What is Google Analytics Analysis?

Google Analytics (GA) is a powerful website traffic analysis tool. By learning to analyze the sources of website traffic and understanding visitor composition and behavior, you can accurately grasp the market and set development directions and strategies to effectively achieve your goals. From conceptual analysis to report applications, using Google Analytics can effectively optimize your website and greatly realize its commercial potential.

• Analyze website traffic data to formulate online marketing strategies
• Correctly allocate resources to improve ad effectiveness and conversion rates
• Optimize website design to enhance user experience

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Analysis Tools

Deeply analyze your data. Standard reports make it easy to assess and understand visitor engagement on your website. Additionally, you can quickly create custom reports and visitor segments with just a few clicks to find important data to share with your team.

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Content Analysis

Google Analytics provides "Content" reports, allowing you to see popular content on your website and identify worthwhile content to develop. You can understand how often users browse each page on your site, how long they stay, and the conversion rates. All reports can be found in the "Content" section.

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Mobile Analysis

Understanding your mobile website, applications, and ads, and how they contribute to your performance has become an increasingly important topic. Google Analytics allows you to evaluate the traffic brought by mobile websites, applications, and internet-connected mobile devices (including both high-end and basic smartphones/tablets). We provide marketers with analytical data relevant to their clients, helping them capture key moments and successfully generate performance across various screens and devices. You can start creating targeted and effective marketing campaigns to reach visitors anytime, anywhere.

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Conversion Suite

Google Analytics provides data from its conversion suite that goes beyond page views and visitor counts. You can also understand how all digital marketing channels work together to drive visitors to your website. Whether it’s sales, downloads, video plays, or other actions of value to you, estimates can be made. This conversion suite explains why some visitors make purchases while others do not; thus, you can adjust your website and marketing plans according to business goals.

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Social Reports

The social media revolution has arrived and is maturing rapidly. You can assess the impact of social media on business goals and conversions through social reports. By integrating web and social data, you can have a comprehensive understanding of your content and community.

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Ad Analysis

You’ve put a lot of effort into attracting visitors to your website, but how can you see the effectiveness of your ad plans? It’s simple! You can review all digital channels (including search, media, social, affiliate, and email) to understand how they influence conversion rates and return on investment. Our unparalleled AdWords functionality integrates mobile and multimedia ad campaigns, allowing you to analyze data more deeply.

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Essential Learning Items About Google Analytics

Google Analytics Conceptual Analysis

• Data collection principles
• Account structure and setup
• Cross-domain tracking concepts

Key Terms of Google Analytics and Importance of Ad Tracking

• Detailed explanations of basic terms
• How to track ad effectiveness
• Goal setting

Introduction to Google Analytics Interface

• Switching data presentation methods
• Explanation of data segmentation applications

Interpreting and Applying Google Analytics Reports

• Key indicators and report interpretation
• E-commerce report applications

Introduction to Advanced Features of Google Analytics

• Concept explanation of assisted conversions and attribution models
• Remarketing applications
• Internal placement tracking and experiment feature introduction

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What Can We Do For You?

We are a company focused on providing internet and social marketing performance services with the capability to offer multinational services. We have served many well-known global brands, and our clients span leading brands across various fields. Through comprehensive natural search and community optimization, including website optimization, social search optimization, real-time messaging optimization, mobile search optimization, video search optimization, and external content optimization; we also provide services such as paid search ads, keyword ads, social ads, app ads, overall marketing consulting, conversion/performance optimization, data analysis, and performance-based display ads. We focus on maximizing business performance for our clients.

Google Analytics (GA) is the most powerful website traffic analysis tool on the planet. By analyzing traffic sources, visitor composition, and entrance behavior, you can optimize website traffic, enhance effectiveness, and increase conversion rates. From conceptual analysis to report applications, use Google Analytics to effectively optimize your website and unleash its commercial potential.

In today's era of big data, interpreting data to discover future business opportunities is currently a hot topic. If you are struggling to find a way in and don’t know where to start, you can start learning with Google Analytics.

Google Analytics is a completely free, powerful tool and is currently the most popular website analysis software globally. By using Google Analytics, you can understand user profiles on your website, enhance user experience, and achieve the conversion results that website owners hope to achieve, all without spending a lot of money.

This course allows you to follow along step by step. The class format will involve group discussions, and discussions among classmates will be your greatest aid in growth. If you do not have a website or have never used Google Analytics, do not worry; we can provide website access for you to learn alongside.

【Target Audience】

1. Digital marketing beginners
2. Individuals with personal websites or blogs
3. Those wanting to understand what their website users look like
4. Individuals interested in big data and data analysis
5. Those wishing to develop a second skill to enhance workplace competitiveness

【Course Preparation】

1. It is recommended to bring a laptop for hands-on practice; tablets are acceptable, but smartphones are not recommended due to small screens.
2. You need to have a Google account (please apply for a Gmail account in advance).

【Course Benefits】

1. Correctly deploy website tracking codes to measure entrance behavior
2. Analyze website data to understand visitor entrance performance
3. Optimize website traffic to enhance effectiveness and conversion rates

【Course Outline】

1. Google Analytics Conceptual Analysis
   • Data collection principles of Google Analytics
   • Correct planning of Google Analytics account structure
   • Event and e-commerce tracking setup
2. Key Terms of Google Analytics and Importance of Ad Tracking
   • How to distinguish traffic types
   • Traffic measurement units (users, sessions, page views)
   • Traffic quality measurement methods (stay time, bounce rate, conversion rate)
3. Introduction to Google Analytics Interface
   • Overview of report interface
   • Tips for organizing data (secondary dimensions, table filtering, advanced segments)
4. Interpreting and Applying Google Analytics Reports
   • Interpretation of major reports (customer development reports, behavior reports, conversion reports)
   • E-commerce applications
   • Creating custom reports
5. Introduction to Advanced Features of Google Analytics
   • Concept explanation of assisted conversions and attribution models
   • Remarketing applications
   • Internal placement tracking and introduction to experimental features

【Notes】

1. Google Analytics can be applied to "website tracking" and "app tracking"; this course will focus on "website tracking."
2. Please bring your laptop to class.
3. Please apply for a Google Analytics account online before the class and ensure you have admin access.